What happens when expertise leads AI?

Amplify

The Power of Human-Led AI
April 25, 2026 · San Diego, CA

A hands-on workshop for artists, creatives, and small business owners who want to use AI to work deeper, not just faster. No tech background needed.

Reserve Your Seat · $150
Alex Guillen
Alex Guillen
Founder, Pacific Flow Entertainment
📅
When
Saturday, April 25, 2026
10:00 AM – 2:00 PM
📍
Where
Expressive Arts San Diego
3201 Thorn St, San Diego, CA 92104
👥
Who It's For
Creatives & Business Owners
Artists, entrepreneurs, and anyone tired of generic AI output

What You'll Actually Do

Four hours. No slides. You'll watch real AI systems run on real business data, then apply what you see to your own work.

10:00 AM

The Reframe

We start by looking at two AI outputs side by side. Same task, completely different results. You'll see exactly why most AI output sounds generic and what to do about it.

10:30 AM

Find Your Leverage Points

Laptops open. You'll map where your time actually goes and identify which tasks AI should handle, which it should assist, and which it should never touch.

11:00 AM

Live System Demo

Alex runs his actual business systems live: an AI that responds to client inquiries in his voice, a tool that preps him for gigs, and a research agent that finds opportunities. Real data, not a rehearsed demo.

12:00 PM

Break

30 minutes. Light refreshments provided.

12:30 PM

Build With Your Own Work

You'll take what you just saw and apply it to your business. Write prompts using your expertise, test them, and leave with something you can use Monday morning.

1:30 PM

Lock It In

Name what you learned. Build a 14-day action plan. Leave with a clear next step, not just inspiration.

Is This For You?

Freelancers and Solopreneurs
You're juggling client emails, invoices, proposals, and creative work. You need systems that handle the business side so you can focus on the work that matters.
Musicians, Writers, and Creatives
You've tried AI tools but everything comes out sounding generic. You want output that sounds like you, not like a template.
Small Business Owners
You spend hours every week on tasks that should take minutes. Lead follow-ups, scheduling, research. You want to automate the repetitive stuff without losing the personal touch.
AI-Curious but Overwhelmed
You keep hearing about AI but don't know where to start. No tech background needed. If you can use a web browser, you can do this.
Students Entering the Workforce
AI skills aren't optional anymore. Learn how to use these tools effectively now so you stand out from day one, not after your first employer trains you.
Professionals Looking to Upskill
Your industry is changing and you want to stay ahead. Learn practical AI workflows you can bring back to your team or use to level up your own work.

What You'll Walk Away With

This isn't a lecture. It's a working session where you build something real with your own expertise.

✓
A diagnostic of where your time goes and what to automate vs. protect
✓
The Expert-First method: AI output that sounds like you, not like everyone else
✓
Live demos with real business data. No slides. No theory.
✓
A take-home framework and accountability partner for the next 14 days
Reserve Your Seat · $150
Alex Guillen

Meet Your Host

Alex Guillen, Entrepreneur, Creative & Founder of Pacific Flow Entertainment

Not an AI engineer. A working musician and entrepreneur who built five AI-powered business systems from scratch, including an automated lead responder, a gig preparation tool, and a research agent. 12,000+ connections in the hospitality industry. Over a decade running Pacific Flow Entertainment in San Diego. Alex teaches what he actually uses every day. Practical tools for real people doing real work.

Why This Workshop

This isn't theory from someone who read about AI. It's a system built from real business problems.

5
AI-powered business systems built and running in production
12,000+
Hospitality industry connections on LinkedIn
10+
Years running Pacific Flow Entertainment in San Diego
4 hrs
Hands-on working session. You leave with something built.
30
Maximum seats. Small enough for real conversation.
0
Slides. All live demos with real business data.

Common Questions

Do I need technical experience?
No. If you can use a web browser, you can do this workshop. We start from scratch and build up.
What should I bring?
A laptop. That's it. We'll set up everything you need during the session.
Is food included?
Light refreshments will be provided. The workshop runs 10 AM to 2 PM, so eat breakfast beforehand.
What about parking?
Free street parking is available around the venue on Thorn St. You'll get specific details in your confirmation.
What if I can't make it after I register?
Full refund if you cancel 7+ days before the event. Within 7 days, you can transfer your seat to someone else.
Will there be follow-up support?
Yes. All attendees get access to a follow-up Q&A session and resource list after the workshop.
Workshop Price
$150
4 hours of hands-on AI training with live systems
Limited to 30 Seats

How to Register

  1. 1 Tap the button below or scan the QR code to open Venmo
  2. 2 Send $150 to @Alex-Guillen-Music with the note "Amplify Workshop"
  3. 3 You'll get a confirmation text within 24 hours with parking details and what to bring
Pay with Venmo · $150
After you pay, Alex will text you a confirmation with everything you need to know.
Venmo QR Code
Scan to pay
Prefer another way? Text 619-755-3246 or email alex@alexguillenmusic.com
Reserve Your Seat · $150